Cities and roads are a medium in themselves, large, attractive and of course complex media that often get caught up in our daily life and remain forgotten due to their availability.
If the talent of the urban and interurban space is used correctly and in compliance with the appropriate principles and rules, as an important media in the context of advertising, it is possible to turn the urban context into a beautiful and popular showcase for displaying brands and introducing goods and services to It turned millions of searching eyes.
Theater, this attractive, intimate and influential art, if it is presented as a new media with the correct advertising approach and strategy, can leave a lasting and loving memory of the product in the mind of the audience. An audience that can even be a guest actor of this advertising theater.