The "Nargata Theater" project was a bold effort to create a new kind of connection between brand and audience — one where advertising stepped beyond its usual boundaries and into the living world of theater. This musical performance, brought to life through professional direction and creative acting, told an engaging story of the distinctive Senan product, blending the soft texture of bread, the sweetness of coconut, and the richness of chocolate.

The show ran across two periods: Bahman–Esfand 1404 (Jan–Mar 2026) and Khordad–Tir 1405 (Jun–Jul 2026), at Honar Hall. In its first season, Nargata Theater hosted school students, and later opened its doors to children, teenagers, and their families. The remarkable turnout, together with visits and praise from prominent executives and well-known artistic figures, confirmed the success of this experience in bridging taste and art.

At the end of each performance, attendees left with a full pack of Senan's pastry line (pain au chocolat, cinnamon roll, mulberry roll, and chocolate bread), along with the new Nargata product. But beyond this taste experience, we placed special focus on engaging young audiences; a personalized letter was included in each package, inviting children to take part in a conversation with the brand by sharing their favorite product and a suggested name with us.