First part: The concept of advertising teaser
1.1 Definition of advertising teaser Advertising teaser refers to short and creative videos whose main purpose is to attract the attention of the audience and create a sense of curiosity. Teasers usually do not provide complete information about the product or service and only encourage the audience to learn more about the brand. This type of advertisement increases people’s desire to know more about the product or service by stimulating emotions and creating curiosity.
1.2 Purpose of advertising teaser The main purpose of advertising teaser is to create attraction and curiosity in the audience. Teasers usually serve as an introduction to a more complete introduction of the product and try to give the audience a sense of anticipation and enthusiasm. By using creative ideas and short stories, these advertisements create an environment where the brand and product are well recorded in the mind of the audience.
1.2 Purpose of advertising teaser The main purpose of advertising teaser is to create attraction and curiosity in the audience. Teasers usually serve as an introduction to a more complete introduction of the product and try to give the audience a sense of anticipation and enthusiasm. By using creative ideas and short stories, these advertisements create an environment where the brand and product are well recorded in the mind of the audience.
Second part: types of advertising teasers
2.1 TV advertising teasers TV advertising teasers are still one of the most popular and effective methods of advertising. These teasers provide access to a large audience due to their wide broadcast on television channels. These teasers are usually aired at certain times of the day, such as prime time.
2.2 Online advertising teasers With the expansion of the Internet and the widespread use of digital platforms, online advertising teasers have also become very popular. These teasers are published on platforms such as YouTube, Instagram, and Facebook and are shown to specific audiences due to advanced targeting capabilities.
2.3 Advertising teasers in social networks Short and creative teasers in social networks such as Instagram and Tiktok can attract young and passionate audiences. These types of teasers are usually less than a minute long and are designed based on visual appeal and creative content.
2.4 Cinematic advertising teasers Some brands broadcast their advertising teasers in cinemas. Because these teasers are played at the beginning of movies or between programs, they easily attract the attention of the audience and are suitable for large and luxurious campaigns.
2.2 Online advertising teasers With the expansion of the Internet and the widespread use of digital platforms, online advertising teasers have also become very popular. These teasers are published on platforms such as YouTube, Instagram, and Facebook and are shown to specific audiences due to advanced targeting capabilities.
2.3 Advertising teasers in social networks Short and creative teasers in social networks such as Instagram and Tiktok can attract young and passionate audiences. These types of teasers are usually less than a minute long and are designed based on visual appeal and creative content.
2.4 Cinematic advertising teasers Some brands broadcast their advertising teasers in cinemas. Because these teasers are played at the beginning of movies or between programs, they easily attract the attention of the audience and are suitable for large and luxurious campaigns.
The third part: the stages of making promotional teasers
3.1 Ideation and planning In the first stage, ideation and detailed planning are very important. This includes identifying the main objective, the target audience and the desired message to convey to the audience. At this stage, it is necessary for the creative team to design the initial design of the teaser and its overall message in collaboration with the marketers.
3.2 Writing the scenario The teaser scenario should be creative and exciting and convey the main message in an attractive way. The scenario should be short, expressive and in such a way that it can attract the audience’s attention in the first few seconds. This stage includes the setting of dialogues, movements and setting of scenes.
3.3 Shooting and Teaser Production After finalizing the scenario, it is time to shoot and produce the teaser. At this stage, professional equipment and specialized filming and editing groups are used. Paying attention to lighting, sound and special effects can contribute to the attractiveness and quality of the teaser.
3.4 Editing and Effects In the editing stage, all parts of the film are edited and voiced accurately. The use of special effects and effects helps to create more attraction and turns the teaser space into a unique experience.
3.2 Writing the scenario The teaser scenario should be creative and exciting and convey the main message in an attractive way. The scenario should be short, expressive and in such a way that it can attract the audience’s attention in the first few seconds. This stage includes the setting of dialogues, movements and setting of scenes.
3.3 Shooting and Teaser Production After finalizing the scenario, it is time to shoot and produce the teaser. At this stage, professional equipment and specialized filming and editing groups are used. Paying attention to lighting, sound and special effects can contribute to the attractiveness and quality of the teaser.
3.4 Editing and Effects In the editing stage, all parts of the film are edited and voiced accurately. The use of special effects and effects helps to create more attraction and turns the teaser space into a unique experience.
Part 4: Characteristics of a successful advertising teaser
4.1 Visual appeal One of the important features of a successful promotional teaser is visual appeal. The teaser should be able to attract the audience’s eye by using colors, movements, and visual effects. This attraction makes the audience pay attention to the teaser and convey the brand message easily.
4.2 Short and effective message Advertising teaser should have a short and clear message. Long messages in advertising teasers can lose the audience. It is better to express the advertising message in the form of short and effective sentences.
4.3 Arousing Curiosity Successful promotional teasers usually do not reveal the full details of the product and are designed to stimulate the audience’s curiosity. This sense of curiosity makes the audience look for more information about the product.
4.4 Compatibility with the target audience Advertising teasers should be designed based on the target audience. Using visual elements and language that the audience is familiar with can increase the effectiveness of the teaser.
4.5 Using creativity and storytelling A creative and story-telling promotional teaser can be recorded in the audience’s mind and have a greater impact. The use of short and attractive stories that intelligently introduce the product or service is one of the hallmarks of a successful teaser.
Part 5: The benefits of using advertising teasers 5.1 Increasing brand awareness Advertising teasers can effectively increase brand awareness among audiences. By combining visual elements, music and story, teasers introduce the brand identity in an effective way.
5.2 Attracting the audience’s attention Due to their brevity and attractiveness, advertising teasers easily attract the attention of the audience. This feature can lead to an increase in visits, interaction and the desire of the audience to follow the brand further.
5.3 Quick and direct impact of advertising teasers, due to their short and effective structure, they convey the brand message to the audience in a direct and uncomplicated way. This feature is especially valuable in online advertising where the audience has limited time.
5.4 Increasing sales and turning potential customers into real customers Attractive and professional promotional teasers can attract the attention of potential customers to the brand and encourage them to buy the product. By creating a sense of need and providing enough information, teasers lead the audience to make decisions faster.
4.2 Short and effective message Advertising teaser should have a short and clear message. Long messages in advertising teasers can lose the audience. It is better to express the advertising message in the form of short and effective sentences.
4.3 Arousing Curiosity Successful promotional teasers usually do not reveal the full details of the product and are designed to stimulate the audience’s curiosity. This sense of curiosity makes the audience look for more information about the product.
4.4 Compatibility with the target audience Advertising teasers should be designed based on the target audience. Using visual elements and language that the audience is familiar with can increase the effectiveness of the teaser.
4.5 Using creativity and storytelling A creative and story-telling promotional teaser can be recorded in the audience’s mind and have a greater impact. The use of short and attractive stories that intelligently introduce the product or service is one of the hallmarks of a successful teaser.
Part 5: The benefits of using advertising teasers 5.1 Increasing brand awareness Advertising teasers can effectively increase brand awareness among audiences. By combining visual elements, music and story, teasers introduce the brand identity in an effective way.
5.2 Attracting the audience’s attention Due to their brevity and attractiveness, advertising teasers easily attract the attention of the audience. This feature can lead to an increase in visits, interaction and the desire of the audience to follow the brand further.
5.3 Quick and direct impact of advertising teasers, due to their short and effective structure, they convey the brand message to the audience in a direct and uncomplicated way. This feature is especially valuable in online advertising where the audience has limited time.
5.4 Increasing sales and turning potential customers into real customers Attractive and professional promotional teasers can attract the attention of potential customers to the brand and encourage them to buy the product. By creating a sense of need and providing enough information, teasers lead the audience to make decisions faster.
conclusion
Advertising teaser as a creative and effective tool in digital and traditional marketing plays a very important role in attracting audiences and increasing brand recognition. By using professional and creative techniques in creating teasers, brands can leave a deep impression on the minds of the audience and encourage them to interact more and even buy the product.
By creating a sense of curiosity, visual appeal and short and effective messages, promotional teasers are known as one of the most effective methods in advertising and help brands achieve their marketing goals.