The history of advertising in Iran goes back to different historical eras and has experienced various changes over time. Here, a summary of the history of advertising in Iran will be discussed.
Ancient patterns and inscriptions were considered as one of the first forms of advertising in Iran. These motifs on boards, stones or other products performed advertising roles, especially in the field of trade and services.
• Engraved roles: During the Ilkhanid and Timurian periods, engraved patterns on tiles, terracotta, and buildings were used as one of the advertising tools. These motifs reflected commercial, religious or cultural motifs
• Sermon writing and advertising in markets: During the Safavid period, it was common to use khutba writing and information in markets and mosques to advertise and promote various issues to the people.
• Advertising in publications: With the emergence of press publications in the Qajar era, advertisements in these media were done in different ways. Advertisements in Persian and Arabic were used as one of the means of information and advertising on the pages of publications.
• Development of advertising in new media: During the Pahlavi era, with the development of new media such as radio and television, advertising reached a new level. Advertisements in audio and video media developed in different and specialized ways.
Advertising in Islamic media: After the Islamic revolution, advertising in Islamic media reached a new point in accordance with religious values and principles. Advertisements were carried out with an emphasis on revolutionary, religious and national values.
