Billboard history
Billboards emerged as one of the earliest methods of advertising in the United States in the 19th century. With the development of printing technology and the increase of trade, the use of this advertising tool expanded. The first modern billboards were designed as large panels that displayed the advertising messages of companies with attractive images and texts.
Billboard features
Size and scale: Due to their large size, billboards are able to attract the attention of drivers and pedestrians from long distances.
Strategic installation location: They are usually installed in high traffic locations for maximum visibility.
Creative design: Billboard design should be simple, attractive and effective, because the audience usually has a short time to view it.
Lighting: Many billboards, especially at night, use lighting to make the advertising message visible even in the dark.
Types of billboards
Traditional billboards: These billboards consist of printed or painted pages and are fixed.
Digital billboards: These types of billboards consist of LED screens or digital screens and are capable of displaying moving images and multiple advertisements.
3D billboards: These billboards are designed in such a way that they create 3D visual effects and are more attractive to the audience.
Advantages and disadvantages of billboards
Access to a wide range of audiences, the ability to transmit simple and quick messages, strengthen brand awareness, permanent presence in the open space
Disadvantages:
High cost of designing, printing and renting space, limitations in transmitting long messages, dependence on location for effectiveness
The role of billboard in modern marketing
With the expansion of digital advertising, billboards continue to hold their place as a powerful tool. Digital billboards with the ability to quickly change content and interactive design have become one of the most effective advertising tools along with the advancement of technology.
